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Would you like to call on buyers who are pre-sold on your book and are waiting for you to contact them? Do you want more sales but don’t have the time to weed through all suspects? |
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With
our new special-sales service we do all the cold-calling for you. Save time · Call on hot prospects only · No more rejectionWe know who to call We know how to call So you don’t have to cold call |
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You
only contact people |
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Here is how the program worksAfter you sign up for the program, you and Brian Jud have a conversation to list the initial target segments, major prospects we will begin to call and general sales strategy. We send you a copy of Brian Jud’s book, Beyond the Bookstore. We create a sales script and review this with you. We create a Book Market
Map™ listing the target segments agreed upon in the initial
call, plus the contact information for potential customers in each. Within two weeks of the initial conversation, we begin calling the prospects on the list for the number of hours you choose on a monthly basis.
We send you weekly progress reports. |
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We provide you with the names of interested prospects on a daily basis for you to contact and follow up. These are people who know about your books and are interested in buying them. They are waiting for your call, which is why we send their names to you daily. |
We suggest strategies to convert
the prospect to a customer. You get follow-up consultations
with Brian Jud who will offer advice and assistance. If you choose a multi-month
program you get a one-hour telephone call with Jud for each month the
program is in effect. We continue to research prospects so we call new
people every month as well as following up on the “old” ones.
Follow up
telephone conversation at the end of the designated marketing period
(lasting approximately 60 minutes) to further “coach” you through the
process, answering questions about following up with existing prospects
and offering suggestions for ongoing strategies.
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You decide how many hours you want
us to call prospects on your behalf. Choose your own price including
all the actions shown here. You may arrange additional consultation
with Jud. Contact Brian
Jud for more information – BrianJud@bookmarketing.com Or call (800)
562-4357 Use the attached Excel spreadsheet to
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This
is not a “dollars for hours” program because you get tangible,
immediate results from your outsourced sales and marketing team: · A list of all
the target segments, customized
for your book · A list of all
the prospects called every
day · A copy of Beyond
the Bookstore and the Marketing Planning CD-ROM with
79 strategies for selling to special markets · A list of
people who have been contacted and who want you to call them – people who want to buy your book · 10 to 100 or
more hours of telephone calling on your prospects every month – not
sending mass emails or postcards, but personal
contact and follow up · A sales script for each
target segment · Four hours of personal consulting with
Brian Jud describing sales strategies, the most profitable discount
schedules so you “don’t
leave money on the table” and answers to all your questions · Examples of letters to
send to prospects · Pocket guides with hints
for networking, branding, appearing on TV and radio shows · Eight ebooklets with over
3000 tips for marketing strategy, planning, pricing, distribution,
promotion and media training |
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