Articles

• 3 Steps to Profitable Business Planning
• A Meeting of the Minds
• I Only Have "-ize" for You
• Monkey Traps and Marketing
• Never Stop Learning
• One Size Doesn't Fit All
• Stop and Pick the Roses
• Goals Are Worthless...
• New Rules for Planning
• The Declaration of Dependence
• Don't Just Do Something Stand There
• What Have You Done For Me Lately?
• The Buck Starts Here
• 4x4 Marketing
• The Point of No Returns
• Misunderstood Marketing
• Put Off Your Procrastination
• Mid-Brain Marketing
• Book Marketing Timeline
• Midyear Measurement
• Forecast Your Sales
• Volume and Velocity of Revenue
• 33 Tips for Successful Book Marketing
• Customer value propositions
• Planning for first-time authors
• Steve Jobs and book publishing
• Succeed in a changing market
• Multiple Streams of Revenue
• Hidden Power of Marketing
• Marketing Strategy Rules
• Marketing Choreography
• Maximize ROI - Return On Ideas
• Measure of Marketing
• Nine kinds of sales opportunities
• Seven Ways to Find New Book-Marketing Ideas
• Reinvent for sustained growth
• Get the Most from Your Consultant
• Four Steps for More Profits
• Short and Long Term Exposure and Sales
• Two Ways to Become More Creative
• Left-Brainstorming: Creative Problem Solving for Analytical People
• Marketing from the Customer's Perspective
• Update Your Marketing
• Time to Try Something Different
• Should You Redefine Your Business Model
• A New Way to Generate More Ideas
• Define Your Target Buyers
• The Equation for Book-Marketing Success
• Marketing Planning for First-Time Authors

• Cradle-to-Grave Marketing
• Sell No Book Before Its Time
• Stop Selling Your Books
• 18 Tips for Creating a Winning Book

• Three Myths About Distribution
• 24 Quick Tips for Effective Book Distribution
• New places to sell books
• Create Successful Distribution to Retailers

• Price is Right?
• Pricing for Profit
• Don't Judge a Book by its Price
• Do You Want to Increase Your Sales?
• 8 Tips for Pricing Your Book Profitably
• Retail v Non-Retail Pricing

• Get Your Words' Worth
• How Much Will a Tour Cost?
• How to Conduct Telephone Interviews
• How to Turn Publicity Into Profits
• Mix and Match Your Promotion
• Multiply Your Promotional Impact
• Practice Makes Permanent
• Success is a Matter of Perception
• Take the "Junk" out of Direct Mail
• Trade Show Success is as Easy as PIE
• Free Advertising
• TV or Not TV?
• Using Your Best VOICES on the Air
• How to Write More Pursuasive Marketing Copy
• It's About Timing
• Sell What Your Book Does
• Phantom of the Oprah
• Celebrity Testimonials
• Smile, Dial and Pile Up Your Sales
• 25 More Secrets for Succesful Book Promotion
• 25 Secrets for Succesful Book Promotion
• How to build a mktg platform
• Mktg Platform -smaller is better
• Advantages of Print Ads

• Map Your Course to Greater Profits
• Special Sales: Divide and Conquer
• Basic Special Sales Marketing
• Selling Books to Gift Shops
• How to Sell More Books to Corporations
• Make the Grade in the Academic Market
• Sell More Books To Airport Stores, Supermarkets And Drug Stores
• Think Inside the Box
• Three Steps to Special-Sales Planning
• Prioritize Your Prospect List for More Sales
• How to Segment Markets
• Questions to help you sell
• Secrets of Negotiating
• Selling to the Military - Domestic
• Selling to the Military - Overseas
• How to Get Started Selling Books as Promotional Items
• Use a Map to Reach More Buyers
• Ten Steps to Profitable Selling
• Prepare to sell books to companies
• How companies use books
• 17 Ways to Find Potential Buyers
• Know Your Prospect's Needs
• How to Make a Sales Presentation
• How to Write a Sales Proposal
• Negotiating Large Quantity Sales
• How to Sell to the World's Biggest Retailer
• Negotiate Large Book Sales (Part One)
• Negotiate Large Book Sales (Part Two)
• Retail Compared to Non-Retail Selling
• Pre-Negotiating Preparation
• Don't Leave Money on the Table
• Ask Questions That Lead to Yes
• Use Questions to Control Negotiations
• The More You Tell the Less You Sell
• How to make large sales
• How to develop new markets
• The Process of Negotiating
• Emotions of negotiating
• Managing Post-sale emotions
• The Most Overlooked Step in Book Selling
• Ten Tips for Sales Presentations
• Negotiating Book Sales with Deceitful Buyers
• Three Steps to Making Large Sales to Corporate Buyers<
• Making Your Pitch from the Buyer's Perspective
• 14 Ways to Find Potential Buyers
• Getting to Yes After You Hear No
• The New Way to Market Books
• Segment Your Potential Buyers for More Sales
• How to Find New Places to Sell Your Books
• Prioritize Your Prospect List
• Marketing From Customers’ Perspective
• Selling With Certainty
• How to Succeed in a Changing Market
• Selling Books at Local Events
• Selling to Businesses - Start Small<
• Five Touchpoints to Any Sale
• How to Relax in Sales Presentations
• Customize Your Pitch to Each Catcher
• Get More Business From Existing Customers
• Who Says Rhyme Doesn't Pay.docx