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Articles
All articles may be downloaded without permission, but please include the credit at the end of each article when reprinted.
Planning
3 Steps to Profitable Business Planning
A Meeting of the Minds
I Only Have "-ize" for You
Monkey Traps and Marketing
Never Stop Learning
One Size Doesn't Fit All
Stop and Pick the Roses
Goals Are Worthless...
New Rules for Planning
The Declaration of Dependence
Don't Just Do Something Stand There
What Have You Done For Me Lately?
The Buck Starts Here
4x4 Marketing
The Point of No Returns
Misunderstood Marketing
Put Off Your Procrastination
Mid-Brain Marketing
Book Marketing Timeline
Midyear Measurement
Forecast Your Sales
Volume and Velocity of Revenue
33 Tips for Successful Book Marketing
Customer value propositions
Planning for first-time authors
Steve Jobs and book publishing
Succeed in a changing market
Multiple Streams of Revenue
Hidden Power of Marketing
Marketing Strategy Rules
Marketing Choreography
Maximize ROI - Return On Ideas
Measure of Marketing
Nine kinds of sales opportunities
Seven Ways to Find New Book-Marketing Ideas
Reinvent for sustained growth
Get the Most from Your Consultant
Four Steps for More Profits
Short and Long Term Exposure and Sales
Two Ways to Become More Creative
Left-Brainstorming: Creative Problem Solving for Analytical People
Marketing from the Customer's Perspective
Update Your Marketing
Time to Try Something Different
Product Development
Cradle-to-Grave Marketing
Sell No Book Before Its Time
Stop Selling Your Books
18 Tips for Creating a Winning Book
Distribution
Three Myths About Distribution
24 Quick Tips for Effective Book Distribution
New places to sell books
Create Successful Distribution to Retailers
Pricing
Price is Right?
Pricing for Profit
Don't Judge a Book by its Price
Do You Want to Increase Your Sales?
8 Tips for Pricing Your Book Profitably
Retail v Non-Retail Pricing
Promotion
Get Your Words' Worth
How Much Will a Tour Cost?
How to Conduct Telephone Interviews
How to Turn Publicity Into Profits
Mix and Match Your Promotion
Multiply Your Promotional Impact
Practice Makes Permanent
Success is a Matter of Perception
Take the "Junk" out of Direct Mail
Trade Show Success is as Easy as PIE
Free Advertising
TV or Not TV?
Using Your Best VOICES on the Air
How to Write More Pursuasive Marketing Copy
It's About Timing
Sell What Your Book Does
Phantom of the Oprah
Celebrity Testimonials
Smile, Dial and Pile Up Your Sales
25 More Secrets for Succesful Book Promotion
25 Secrets for Succesful Book Promotion
How to build a mktg platform
Mktg Platform -smaller is better
Advantages of Print Ads
Special Sales
Map Your Course to Greater Profits
Special Sales: Divide and Conquer
Basic Special Sales Marketing
Selling Books to Gift Shops
How to Sell More Books to Corporations
Make the Grade in the Academic Market
Sell More Books To Airport Stores, Supermarkets And Drug Stores
Think Inside the Box
Three Steps to Special-Sales Planning
Prioritize Your Prospect List for More Sales
How to Segment Markets
Questions to help you sell
Secrets of Negotiating
Selling to the Military - Domestic
Selling to the Military - Overseas
How to Get Started Selling Books as Promotional Items
Use a Map to Reach More Buyers
Ten Steps to Profitable Selling
Prepare to sell books to companies
How companies use books
17 Ways to Find Potential Buyers
Know Your Prospect's Needs
How to Make a Sales Presentation
How to Write a Sales Proposal
Negotiating Large Quantity Sales
How to Sell to the World's Biggest Retailer
Negotiate Large Book Sales (Part One)
Negotiate Large Book Sales (Part Two)
Retail Compared to Non-Retail Selling
Pre-Negotiating Preparation
Don't Leave Money on the Table
Ask Questions That Lead to Yes
Use Questions to Control Negotiations
The More You Tell the Less You Sell
How to make large sales
How to develop new markets
The Process of Negotiating
Emotions of negotiating
Managing Post-sale emotions
The Most Overlooked Step in Book Selling
Ten Tips for Sales Presentations
Negotiating Book Sales with Deceitful Buyers
Three Steps to Making Large Sales to Corporate Buyers
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Making Your Pitch from the Buyer's Perspective
14 Ways to Find Potential Buyers
Getting to Yes After You Hear No
The New Way to Market Books
Segment Your Potential Buyers for More Sales
How to Find New Places to Sell Your Books
Prioritize Your Prospect List
Marketing From Customers’ Perspective
Selling With Certainty